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According to a recent study by Chitika, it was discovered that 91.5 percent of traffic goes to results that appear on the first page of Google search results. Regardless of how good your content is, if you’re not appearing on the first page, you’re missing out on vital traffic and generating leads that convert.

But how do you increase your business’s visibility on Google rankings, to get onto that elusive first page? What strategies can you put in place to give you the best chance of getting seen?

The good thing is, that there are some simple things you can start to implement today to give your business the best possible chances of drawing attention to itself.

If one of your objectives is ranking higher on Google searches, then this article is for you. Read on to discover seven tips that will make a huge difference.

Boosting Your Visibility on Google

To increase your business’s visibility on Google, it’s essential to understand how the search engine works and what the Google algorithm is looking for. If you understand these, then you’ll have a much better chance of ranking.

Google uses an algorithm called Rankbrain, which uses a range of determining factors that tell Google where your site should rank in results.

One of the key things to understand and get right is your website’s SEO. This abbreviation stands for Search Engine Optimization and should be implemented both on-page and off-page for the best results.

1. Focus On User Experience

Google aims to provide the best possible experience for a user. User experience (UX) is one of the key factors that relate to search rankings. There are a lot of things that can determine the quality of a visitor’s experience including site speed, the relevance of information, and how they interact with your site. You will also come across some of the following terms that help to define a UX.

  • Bounce rate determined the number of people who visit your site without taking action before clicking away
  • Dwell time is how long a user spends on your site after they’ve clicked your link in search results
  • Click-through rate (CTR) defines the number of impressions that lead to a click

Essentially users want to find the answer to a question quickly and efficiently. If your site isn’t allowing a user to do this, then Google algorithm won’t feature your site on the first page.

To make sure your site is offering a good user experience, go through this checklist. Your site should meet all of these criteria.

  • Is your website easy to navigate?
  • Is the information clearly presented?
  • Can users find the answer to what they are looking for?
  • Are users encouraged to interact with your site to find out more information?

2. Improve Website Speed

The speed of a site has been a ranking factor since 2010. This is somewhat linked to user experience, as a user is likely to click away if they have to wait a long time for a page to load.

More recently, Google has focused on sites that also have a mobile-first approach, which means they should be quick to appear on a mobile device, as well as a standard laptop.

Improving website speed can become quite technical, so it’s best to hire a developer to do this. However, there are some simple things you can do yourself to speed up the load time.

  • Compress images ideally to below 150 bytes
  • Minify your CSS, javascript, and HTML code
  • Utilize browser caching
  • Check the speed of your host
  • Remove unnecessary and bloated plugins

3. Utilize Google Search Console and Google Analytics

Be surer to have Google Search Console (GCS) and Google Analytics (GA) linked to your site. This will give you valuable insight into trends on your site, and help you to find gaps in your content strategy.

GSC is used to tell you what keywords are being used in Google Search to find you. You might find you appear in a search that you don’t have an article for, this tool is useful to help find opportunities.

GA is a comprehensive tool that tells you where your traffic is coming from. It helps you to figure out trends, and what pages are the most popular. This can be used to help create cluster content based on what is popular on your site.

4. Discover the Right Keywords

Use a key search tool to find low-competitive and high-traffic keywords. This means that you’re writing for what people are searching for.

When you write content, it should include the main keyword in the title, the metadata, the URL, an H2, and in the first paragraph. Key stuffing is an old-fashioned technique that Google frowns upon, instead, use a scattering of synonyms and similar phrases throughout your article.

5. Write High-Quality SEO Content

The relevancy of your article is important for ranking high in Google searches. You should be answering what the reader is looking for, and provide a solution to their problem. You should also be supporting each article with cluster content, that adds additional information that a customer may also want to find out about.

6. Build Backlinks to Your Site

Gaining high-quality backlinks is an essential strategy to improve ranking. However, it’s a bad idea to buy links, this could end up getting you a penalty which can then make it near impossible to appear on search results.

Instead, offer to write guest posts for other websites which include a legitimate link back to your site. Also, make your content filled with useful information that people will naturally want to link to enhance their own articles.

7. Register Your Website With Google Business

Often an overlooked strategy is to register your business with Google Business. This helps to boost the authoritativeness and provide validity of your company by providing information such as contact details and an address.

Which Strategies Are You Going to Use?

At Grapevine Marketing, we’ve helped multiple businesses like yours grow their digital presence and uncover hidden opportunities. If you’re looking to increase your visibility on Google, read through our projects, the solutions we provide, and our customer testimonies to see the ways in which we can help you.

If you don’t yet have a strategy in place to boost your visibility on Google, then get in touch with our knowledgeable team to discuss a strategy to get your business ranking well, and the quality leads you deserve.